Home Staging Beyond Interior Decorating

The purpose of a home staging company is actually quite different from the interior decorating trade. Interior decorators create rooms to the specifications of invidual owners or occupants. Many high-end contractors and architects will have an interior decorator they recommend and work with when building a custom home for a client or a corporate facility for a business. The interior decorator designs a space to reflect the person style of the homeowner. This is almost the opposite of what a professional home stager does.

The entire purpose of home staging is to create a space that is neutral, a blank canvas so to speak, that will enable a prospective property buyer to envision their own theme or design in the room. The objective is to foster an appearance of uncluttered, functional and welcoming rooms in the home or business facility. This will allow the people being shown the property by a realtor, the ability to visualize inhabiting the space and adding their own special touches. Home staging is especially effective with recently listed family homes. Almost every realtor knows that having one of their recent listings staged will increase the odds of an offer being made.

Many realtors who are experiencing a level of difficulty with sellers who are unable to prepare their home for viewing will engage a professional home stager. The often certified home stager will “depersonalize” and remove the clutter from the home, and create as neutral an environment as possible for the realtor to show. With the current state of the economy and the flat-lined level of property sales, home staging businesses are in big demand. Realtors count on home stagers to increase their odds of a purchase offer.

Even development contractors will engage home staging companies to come in and create welcoming neutral rooms in their model homes. They will often seek the advice of a professional home stager as to the color of walls, flooring and appliances to be used in the model units. A model home that has been professionally staged will attract more buyers than one that is bare. In addition, contractors who renovate and flip older homes will use home staging to sell their property more quickly and increase their profits.

When the housing market is slow, you will find that successful real estate agents regularly use home staging services. Home staging can mean the difference between a home that sells quickly and one that sits on the market for months or years.